Intro
Their story is one of dedication, continuous education, growth, expertise, and a commitment to creating positive change. With nearly two decades of experience, they have honed their craft to provide high-quality, customized, and professional accounting, taxation, estate management, and business advisory services.
Services
Brand Identity (rebrand)
Website Design
Business Card
Problem
Khosh & Company felt their brand lacked a clear, cohesive identity, particularly on their website, which was essential for attracting their ideal clientele. Understanding that their clients often seek their services during vulnerable moments, they aimed for a more refined and approachable aesthetic—one that instills trust and professionalism while maintaining warmth and accessibility.
Collaborations
Website Development: Wizardry Labs
Solution
Following our brand workshop, we uncovered the deeper personality and meaning behind Khosh & Company, shaping a visual identity that reflects their core values. Drawing inspiration from the Baroque period and their chosen archetypes—the Sovereign and the Mentor—we crafted a brand that embodies both authority and guidance. The Sovereign brings organization and order, while the Mentor teaches and supports, mirroring the role Khosh & Company plays in their clients’ lives.
The logo design integrates star-like diamonds and leaves, symbolizing Khosh & Company as a guiding light with a deep sense of self-awareness. This design conveys qualities of quality, peace, balance, and prestige, with a subtle "+" element reinforcing their role as a steady and supportive presence. The varying stroke thickness aligns seamlessly with the chosen font for the wordmark, creating visual harmony.
A rich, jewel-toned palette enhances the brand’s elegance and prestige, evoking a sense of timelessness and high-end appeal. These colours contribute to a refined aesthetic that feels both classic and enduring.
The typefaces—Editor’s Note and Neue Swiss—add depth to the brand’s character. Editor’s Note, a crisp upper and lowercase typeface, shines in large display settings, making a bold impact in headers, quotes, and calls to action. While the brand leans toward a masculine aesthetic, this typeface introduces a subtle feminine energy, bringing balance and neutrality. With its refined serifs, it conveys sophistication and expertise without feeling pretentious.
Neue Swiss, a commanding yet minimalist typeface, offers versatility across various design contexts. With its clean, contemporary lines and a broad range of weights, it serves as a foundational element, bringing a modern touch to the brand’s identity while ensuring adaptability and consistency.
