Intro
Pro-Lab Diagnostics is a global laboratory supplier that prioritizes highly sophisticated solutions in alignment with your lab’s unique specifications and evolving demands. For research professionals looking to secure optimal solutions in organism preservation, specialized bio-reagents, or advanced lab apparatus, we present our high quality, cutting edge offerings.
Services
Brand Identity (rebrand)
Website Design
Icon Design
Problem
Pro-Lab lacked an internal brand identity, hindering the expression of any distinctive personality or clear brand direction. With the decline in in-person salespeople due to COVID, they required a website capable of effectively communicating their products in a manageable, user-friendly format.
Collaborations
Website Development: Wizardry Labs
Solution
Their logo was shortened due to its excessive length for web formatting, alongside an increase in the saturation level of their current brand colors. Inspired by brutalist form originating from the 1950s and evolving from the early-20th century modernist architectural movement, this design ethos aims to create a simplistic and raw skeletal structure.
Under the guidance of the Sage and Innovator personalities, the imagery draws inspiration from the precise act of innovation, evoking confidence and presented through three-dimensional, abstract visuals. Embodying friendliness, confidence, gender neutrality, and clinical precision, the chosen typeface, Beausite Classic, underscores this new brand persona.
Infusing a more approachable essence, rounded corners were introduced to images and buttons, while product tiles and headers were stylized to mirror either a periodic table or a microscope slide.
