Intro
Sora Care is a virtual medical cannabis clinic centred on the needs of today's patients. Their Canada-wide team of physicians, patient advocates, researchers and support staff is a diverse group with the same passion to advance access to cannabis-based medicines. They are the sister clinic (Sora means "sister" in Romanian) of a Montreal-based clinic called Santé Cannabis.
Services
Brand Identity (rebrand)
Website Design
Social Media Design
Icon Design
Art Direction - product photography
Print Design
Powerpoint Design
Problem
This brand need to have elements of Santé Cannabis to show it's relationship. It also needed to attract a new audience outside of Quebec to appear to have a fun, inviting, inclusive personality.
Solution
Embodied by the Sage/Mentor and Advocate archetypes, this entity imparts wisdom, extends unwavering support, and advocates for patients, serving as a steadfast ally throughout their journey, championing their rights. Drawing inspiration from the foundational elements of the Santé Cannabis logo, symbolic shapes form the basis of this new design. Reflecting the clinic's medical nature, symbolic representations such as the stethoscope and mortar and pestle signify the efficacy of natural medicine. While maintaining a shared palette for brand colors to ensure harmonious coexistence, a deliberate simplification has been executed to evoke a more commanding presence.
