Intro
Wizard Labs is a software-focused consultancy. They help organizations solve problems by building innovative solutions using proven bleeding-edge technologies.
Services
Brand Identity (rebrand)
Website Design
Business Card
Problem
Wizard Labs envisioned a boutique agency experience, which required a complete brand refresh. Their original identity lacked the professionalism needed to attract high-end clients and did not effectively showcase their expertise. A refined brand and website were essential to elevate their presence and communicate their true capabilities.
Collaborations
Website Development: Wizardry Labs
Solution
Following our brand workshop, we uncovered the deeper personality and meaning behind Wizard Labs, allowing us to craft a cohesive visual identity. The design draws inspiration from a fusion of the 1909–1940 Futurism movement and modern-day Cybercore, reflecting the brand’s technological edge and dynamic nature. Movement was a key focus in the design.
Guided by the Magician and Creator archetypes, I incorporated electric colours, abstract imagery, and video elements to capture the magic happening behind the scenes. Wizard Labs embodies approachability, curiosity, and boundless imagination. Rounded corners add a friendly, down-to-earth touch, reinforcing its inviting nature. Their logo icon is a vortex of magic and creativity waiting to happen.
For typography, Solare Intense was chosen for its seamless blend of tradition and modernity, with sharp serifs that feel both enchanting and effortless. Complementing it, Radio Grotesk introduces contemporary flair while maintaining the timeless essence of a classic sans serif grotesk style.
